Matcha is a type of Japanese green tea powder made from Camellia sinensis leaves that are shade-grown during the final weeks before harvest. This shading process increases the production of chlorophyll and L-theanine, giving matcha its distinctive vibrant green colour and unique flavour profile.
Unlike traditional green tea, where the leaves are infused and discarded, with matcha you consume the entire leaf ground into an ultrafine powder. This means you receive 100% of the plant's nutrients, not just those that dissolve in water.
Originating in China and perfected in Japan over more than 800 years, matcha is the heart of the Japanese tea ceremony (Chanoyu). Today, its versatility has made it an essential ingredient both for traditional preparation with a chasen (bamboo whisk) and for lattes, smoothies, baking and culinary recipes.
Benefits of matcha tea
Matcha stands out for its extraordinary concentration of antioxidants, particularly catechins such as EGCG (epigallocatechin gallate), a potent compound that contributes to cellular protection. A single bowl of matcha contains the equivalent antioxidant content of 10 cups of conventional green tea.
Sustained energy without the jitters: The natural combination of caffeine and L-theanine provides a state of mental alertness that can last between 4 and 6 hours, without the typical peaks and crashes of coffee. L-theanine promotes relaxation without drowsiness, creating a state of calm focus ideal for work and study.
Metabolism support: Various studies suggest that matcha catechins may contribute to thermogenesis and fat oxidation during exercise, making it an ally for those looking to maintain a healthy weight.
Overall wellbeing: Matcha provides vitamins (A, C, E, K), minerals, fibre and chlorophyll. Regular consumption is associated with immune system support, cardiovascular health and mental clarity. Furthermore, its L-theanine content promotes the production of alpha brain waves, linked to states of meditation and creativity.
Which matcha to buy based on your goal
If you're looking to replace coffee: Opt for an original or premium grade matcha. Their flavour profiles pair perfectly with milk (plant-based or dairy) to prepare creamy matcha lattes that will give you stable energy throughout the morning.
If you want the traditional Japanese experience: Any of our ceremonial grades (original, premium or reserve) will deliver an authentic experience. Reserve offers the smoothest, most refined taste for purists, while original and premium provide excellent quality with their own distinct character.
If you train or do sport: A premium or reserve matcha consumed 30-45 minutes before exercise can improve your performance and concentration. The gradual release of energy is ideal for endurance training.
If you cook or bake: Our culinary matcha is specifically designed for recipes. Its flavour profile is formulated to shine when mixed with other ingredients, and it offers the best value for frequent kitchen use.
If you're new to matcha: Start with a premium grade. It's smooth enough to drink on its own if you want to explore the pure flavour, yet versatile enough for lattes if you prefer a more gradual introduction.
Difference between original, premium and reserve matcha
The main difference between our ceremonial matcha grades lies in the harvest time and leaf selection, factors that determine the nutritional profile, flavour and texture. All three — original, premium and reserve — are ceremonial grade, suitable for traditional preparation.
Original Matcha: Harvested in autumn, this ceremonial grade matcha offers a more intense and slightly astringent flavour profile. Its robust character makes it perfect for matcha lattes and smoothies, where it pairs beautifully with milk. An excellent entry point into ceremonial quality matcha with great value for daily enjoyment.
Premium Matcha: From the spring harvest, when plants awaken after winter with renewed vitality. Leaves from this season accumulate more nutrients and amino acids, resulting in a brighter green colour and a balanced flavour with less bitterness. Versatile for drinking traditionally, in a latte or in recipes where you want a more refined touch.
Reserve Matcha: Our most exclusive grade. It comes from the first harvest of spring, selecting only the most tender and youngest leaves of the plant. These leaves accumulate the highest concentration of L-theanine and chlorophyll, producing a matcha with an intense jade colour, ultrafine texture and exceptionally smooth flavour with sweet and umami notes.
Why buy matcha from Matcha & CO
100% Japanese origin: We work directly with producers from the Uji (Kyoto) and Kagoshima regions, birthplace of the world's finest matcha. Each batch is traceable and cultivated following traditional Japanese techniques that guarantee the highest quality.
Guaranteed freshness: Matcha is a living product that loses its properties over time. That's why we import in small, frequent batches and store under optimal temperature and humidity conditions. You receive fresh matcha, not product that's been sitting in a warehouse for months.
Matcha specialists: We're not a generic tea shop. Matcha & CO was born from a passion for this specific product. Each grade has been tested, selected and validated by our team before being offered. We advise you so you find exactly the matcha you need.
Certified quality: Our matcha is analysed to guarantee the absence of pesticides, heavy metals and contaminants. We offer organic certifications on selected products for those seeking the most natural option.
Matcha community: Beyond selling, we want you to enjoy and learn. You'll find preparation guides, recipes, tips and a customer service team that truly knows the product and can answer your questions.
Commitment to your satisfaction: Fast shipping, packaging designed to preserve freshness and a money-back guarantee if you're not satisfied. Your matcha experience begins from the moment you place your order.
Direkt zum Inhalt
Matcha VanilleAb 19,95 € /
Matcha-SchokoladeAb 19,95 € /
Matcha StrawberryAb 24,95 € /
Matcha BiscuitsAb 9,95 € /
Reserve Matcha TeeAb 34,95 € /
Hojicha-TeeAb 19,95 € /
Matcha Golden MilkAb 27,95 € /
